Fighting for light. Gen.Ukrainian became a partner in a special collaboration between DTEK and DAMIRLI
The public organization Gen.Ukrainian is honored to be a partner in a special collaboration between DTEK and the Ukrainian brand DAMIRLI. Together, they present a unique jacket inspired by the work uniform of energy workers—a symbol of resilience and courage.
A true honor for this initiative is having Oleksandr Usyk, the undisputed world boxing champion, as campaign’s main hero. His unwavering determination, strength, and fighting spirit embody the resilience of Ukrainians.
“My inspiration is God, family, people. It is the light that burns within and does not succumb to darkness. Light is not only what is around. It is what is inside. You cannot turn it off, you cannot extinguish it, you cannot stop it. It burns in will, in action, in victory.”
— Oleksand Usyk.
All proceeds from the jacket’s sales will be directed to Gen.Ukrainian to provide psychological support to children who have lost their parents.
“My inspiration is God, family, people. It is the light that burns within and does not succumb to darkness. Light is not only what is around. It is what is inside. You cannot turn it off, you cannot extinguish it, you cannot stop it. It burns in will, in action, in victory.”
— Oleksand Usyk.
All proceeds from the jacket’s sales will be directed to Gen.Ukrainian to provide psychological support to children who have lost their parents.
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© Gen.Ukrainian 2022
© Gen.Ukrainian 2022